With multiple media means at the status qua it has become difficult to choose the most appropriate means of marketing and harder than it is to choose a theme that fits with the product and target audience, because we recognize that the real innovation stems from choosing the notion of advertisement that gives the actual value and the remarkable figure of the advertisement , which in turn will determine the appropriate AD means as coordination between these poles is the main aspect for the success of advertising in achieving its marketing goals and widespread that aspires the advertiser; all this requires a high capacity to a comprehensive absorb of the market and understand the difference between the means of mass communication to determine the best way for a particular product at a time and place that commensurate with the orientation to a certain audience.
